The iOS 7 core philosophy, according to Apple is around simplicity. Apple rediesigned the interface in order to create an experience that was simpler, more useful, and more enjoyable. The interface is purposely unobtrusive. Conspicuous ornamentation has been stripped away. Unnecessary bars and buttons have been removed. This allows more focus to the content. Apple has added many new feature to iOS7.
Imporved Multitasking, iOS schedules updates during power-efficient times.
AirDrop for iOS lets you quickly and easily share photos, videos, contacts — and anything else from any app with a Share button. The transfer of information is encrypted.
Control Center gives you quick access to the controls and apps you always seem to need right this second. Just swipe up from any screen — including the Lock screen — to do things like switch to Airplane mode, turn Wi-Fi on or off, or adjust the brightness of your display.
A well designed UI can greatly improve productivity. We all depend more and more to our devices to get information. The new intelligent multitasking promises to update the app information before the user uses them. The iOS 7 can learn your app usage habits.
On September 18th the new iOS will be available.